It looks like Virgin Media are preparing to take on TalkTalk’s lower cost broadband with the curiously named ‘Project Prosecco’. Broadband London understands that plans for growth are still at an early stage and are under top-secret development.
What we know is that Virgin Media want to expand their cable network coverage at some point in 2017. TalkTalk currently offer the cheapest broadband in London, but that could soon change.
Early reports suggest it may resemble the Plusnet brand, the lower priced service already offered by BT to rival TalkTalk. It is known that Virgin Media’s parent company Liberty Global are investing £3 billion in expanding the cable network in Britain. At the time of writing Virgin Media currently provide the second fastest Broadband in the capital.
When questioned on the so-called ‘Project Prosecco’, Virgin Media Chief Executive Tom Mockridge told The Telegraph: “There are a lot of people down in the more economic sector. But we think there is room for everyone in this market.”
Regardless, whichever way you look at it this is more bad news for TalkTalk. Last week tens of thousands of the company’s customers were cut off after a cyber attack left them with no Internet access.
We will add more details as we get them.