BlackBerry had previously announced that they will stop making smartphones themselves and would rather join established partners with different producers to design and assemble the future BlackBerrys.
However, recently it is declared that the worldwide rights of the BlackBerry name have been sold to TCL of China, which likewise produces cell phones with the name of TCL and additionally Alcatel.
It is worth noting here that the recent BlackBerry DTEK50 and DTEK60 were likewise slight varieties of Alcatel smartphones. At present, TCL is authorized to utilize the BlackBerry name, logo, and brand resources and it will deliver, market, and offer BlackBerry marked cellphones, and in addition give customer care to these gadgets.
QWERTY to be introduced in CES 2017 by TCL?
A QWERTY BlackBerry could be shown in the upcoming CES 2017 as TCL appears to be ready to release its own BlackBerry smartphones. This prediction is originated from a curious tweet posted by Steve Cistulli, President and General Director of TCL Correspondence in North America. That was Remington No.2 of 1878 #TheNewBlackBerry.
The Remington No. 2 is an antiquated typewriter and most tech experts believe that Cistulli is drawing attention towards a QWERTY keyboard for the new BlackBerry smartphone.
This specific typewriter is likewise said to be a special approach by BlackBerry because of its introduction of the Shift key. This could be announced by TCL when CES commences on Jan. 5.
No facts of interest have been given so far including the date of its worldwide launch, in spite of the fact that Cistulli’s past Twitter post has said CES 2017. This likewise implies the world is still unaware whether the smartphone will be an entry level, mid-range or premium.
The software is additionally likewise covered in confusion: however, there is a chance that the gadget will run Android OS with Blackberry security modifications.
The current BlackBerry Passport (which is available to buy now on Amazon), still features a QWERTY keyboard.
BlackBerry will now concentrate on making Software
Having recognized its struggles had failed, BlackBerry said it would refocus its system with a specific end goal to cut expenses. BlackBerry CEO John Chen said “The Company plans to end all internal hardware development and will outsource that function to partners. This allows us to reduce capital requirements and enhance return on invested capital. We are reaching an inflection point with our strategy. Our financial foundation is strong, and our pivot to software is taking hold.”
BlackBerry’s smartphones business, which it calls “Mobility Solutions,” will concentrate on creating applications and an additional protected form of Google’s Android working framework that it can permit to different organizations.
While BlackBerry has clearly failed to contend with iPhone and Androids, at the same time there is a small group of faithful clients that trust the secure service once given by BlackBerry.
As implied before, the Canadian firm will move its concentration towards programming advancement, particularly for big business; individuals who are searching for security arrangements.
CEO Chen said “Our new Mobility Solutions strategy is showing signs of momentum, including our first major device software licensing agreement with a telecom joint venture in Indonesia. Under this strategy, we are focusing on software development, including security and applications. The company plans to end all internal hardware development and will outsource that function to partners. This allows us to reduce capital requirements and enhance return on invested capital.”
The understanding is a smart move for the Canadian organization, as it’s as so far struggling to clear its way in the new cell phone world. TCL and BlackBerry can cooperate on a mutually helpful techniques. Maybe the initial segment of that methodology ought to rethink the advertising ability of a name like “DTEK” for a cell phone.
A TCL BlackBerry smartphones must no longer surprise anyone. Beside the past BlackBerry declaration that set up how it will band together with outside telephone makers, the organization simply reported an official agreement with TCL last Dec. 15. This step has made a TCL BlackBerry or a BlackBerry TCL a done deal.
It is important to know that BlackBerry has officially released two TCL smartphones recently, the BlackBerry DTEK50 and DTEK60. For these two handsets, BlackBerry was still intensely included particularly in the range of showcasing and support.