Nokia phones are returning to the smartphone market in a big way with the launch of the Nokia 6 later this year. But the catch is that they’re only going to be available in China.
Announcing the new smartphone at the annual CES 2017 tech show, its manufacturers hope it will appeal to the local market in China. It’s worth noting that Nokia no longer make the phones that carry their name, and are instead manufactured by fellow Finnish company HMD Global. Microsoft, who bought the right to use the name in 2014, have also used the brand.
The Nokia 6 will run on the newest Android version 7.0, known as Nougat. It will also feature a 5.5-inch high definition screen, a 16 megapixel rear camera, 4GB of RAM and 64 GB of storage. The smartphone is set to come with two speakers supported by Dolby Atmos “that seems to flow all around users”, according to its creators.
With a mid-range spec the Nokia 6 will be priced at 1,699 yuan (£200).
In a statement HMD Global announced that the smartphones will exclusively be available in China through the retailer JD. However, the statement mentions that the Nokia 6 is a “first step” for the company, meaning there could be more to come on our shores.
In their press release, HMD said: “The decision to launch our first Android smartphone into China is a reflection of the desire to meet the real world needs of consumers in different markets around the world.”
It added: “With over 552 million smartphone users in China in 2016, a figure that is predicted to grow to more than 593 million users by 2017, it is a strategically important market where premium design and quality is highly valued by consumers.”
This isn’t the first time Britain has been shunned in favour the mobile market abroad. Last week at CES 2017, electronics company Xiaomi announced a new version of their Mi Mix phone. Widely regarded as one of the best smartphones on the market, it’s currently only retailed in India and China.
Despite this, there are ways to get around the market restrictions by importing the Mi Mix into the UK. Once the Nokia 6 is released on general sale in China, it may only be a matter of time until this is also possible.