HTC’s “surprise” announcement turned out to be something completely different

HTC's "surprise" announcement turned out to be something completely differentHTC's "surprise" announcement turned out to be something completely different

After a mysterious announcement appeared on HTC’s Facebook page, many excited customers and news outlets believed the HTC 11 was going to be released this week. But sadly it looks like there won’t be a follow up to the HTC 10 any time soon.

Instead, the ‘unexpected surprise’ is a limited edition version of the HTC U Ultra that will feature a special sapphire screen and 128GB of storage.

The HTC U Ultra is already available for pre-order in Taiwan and comes with a free Quick Charge 3.0 power bank and a leather flip case. The mobile was announced at the start of the year, and features a 5.7-inch quad HD display and Android 7. The new version will, of course, include a sapphire screen – which is still a rare addition in the smartphone world.

But it comes at a cost. The limited edition model is on sale for NT$28,900 (£762), which is around £160 more than the original.




Speaking at the Mobile World Congress back in February, HTC said they were waiting for Qualcomm’s latest chip – the Snapdragon 835 – before rolling out the new phone. But not long after a teaser was posted on HTC’s Taiwan Facebook page, which included the line “HTC will give you an unexpected surprise” on 20th March.

Almost exactly a year ago in April 2016, the phone manufacturer announced their HTC 10. With recent announcements about the LVG G6 and the soon to be released Samsung Galaxy S8, it seemed likely that HTC would deliver news of their own new device.

Now the mysterious announcement has left us even more in the dark about the new HTC model, apart from that it won’t actually be named the HTC 11 – which the company themselves confirmed.

About the Author

Jack Henry
Jack is a seasoned journalist across multiple industries. He writes predominantly on regulatory news at Broadband London.

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