This week Virgin Media stepped up the competition and announced a broadband service offering speeds of up to 300 Mbps.
Set to launch at the end of March, Virgin Fibre will provide speeds between 100 Mbps and 300 Mbps. To put it in perspective, this is a third faster than its current highest rate.
Virgin Media are billing their new broadband packages as starting “where our rivals finish”. It appears to be a direct reaction to plans from BT Openreach to drastically improve their current infrastructure. This would also allow other rivals such as TalkTalk and Sky to provide ultrafast speeds.
BT Openreach are currently trialling G.fast broadband across London and Kent, which can provide theoretical speeds of up to 330Mbps. There are plans to bring the new system to up to 12 million homes and businesses by the end of 2020. Virgin has seemingly responded by offering their own customers higher speeds.
On top of Virgin Fibre, the company announced that they are including their V6 TiVo box in a wider range of their bundles. Existing customers will be able to upgrade to this V6 box, but it is not yet known whether they will get speed upgrades too.
Virgin CEO Tom Mockridge said: “By beefing up our bundles we’re leaving our competitors in the rear view mirror, starting where they finish. Eye-watering speeds, a better box and top-notch TV is a winning combination.”
He added: “More and more switchers tell us they are joining Virgin Media for our faster speeds and we understand why – whether it’s 4K Netflix, box sets in multiple rooms or online gaming, the best entertainment requires the best broadband and we’re making sure our customers are covered with these bundles at incredible value.”
Go direct to Virgin Media’s site to check if you are in a cabled area.